WHAT IS ENVIRONMENTAL PR, AND WHY IS IT SO CRUCIAL IN TODAY'S LANDSCAPE?

At the rate in which our world has been developing, the term "sustainability" has become a catch-cry in today's society, whether it is in the business or consumer world.

Fortunately, more and more green businesses are emerging, providing social and environmental solutions to current issues, and leading the way to best practices.

However, a great product doesn't mean instant success.

Companies need to also look at reputation management, which public relations addresses, and align their public relations strategy with their business strategy in order to fulfil their business goals effectively and efficiently. Green public relations is all about raising the green credibility of one's business, and as we already know, reputation is everything.

With many of these green businesses being small and medium enterprises, getting their big break can be an uphill battle, and some don't ever make it.

Public relations can help raise a company's profile and can be the crucial lynchpin to clinching that next business deal.